By Patricia Linot, President of France DMC Alliance

At the Rendez-vous en France trade show, the French incoming travel sector took a decisive step forward. In a recent Tourmag interview, Valérie Boned, president of Les Entreprises du Voyage, confirmed it: Ty-Win has been officially selected by Les Entreprises du Voyage and Atout France as the B2B distribution platform for French Destination.

As President of France DMC Alliance, I am proud to see that incoming agencies in France now benefit from both structured visibility and a real capacity to distribute internationally.

Ty-Win: A Strategic Distribution Tool

Since the beginning, France DMC Alliance has supported Ty-Win as a key technological partner. Its selection by France’s top tourism institutions confirms its pivotal role in the international distribution of the French incoming offer. Today, it is fully operational and used by Atout France offices around the world, helping connect French incoming production with international distributors.

What does this change? Quite a lot.

• Making the French offer visible is important,
• but making it searchable, bookable, and easy to distribute by international agencies is essential — and that’s exactly what Ty-Win enables.

Meeting the Needs of Global Markets

With Ty-Win, French offers created by French DMC — whether members of our network or not — can now be:

• searched,
• booked,
• and proposed by both French and international distributors.

This applies across all market segments: FIT, Leisure Groups, MICE, Educational etc.

Furthermore, Atout France’s partners across all continents now have access to a simple, intuitive, and powerful tool to:

• recommend tailored, packaged, or experiential France-based offers,
• highlight destination-specific content and expertise,
• and draw inspiration from trend-focused themes and local insights.

Working Together to Elevate French Destination

This major milestone would not have been possible without the close collaboration between key industry players: Les Entreprises du Voyage, Atout France, France DMC Alliance, and Ty-Win.

Together, we are building a real strategy for international growth for Destination France. Because today, it’s not just about selling France — it’s about distributing it better, showcasing it better, and above all, making people love it.

What’s Next?

French DMCs have a central role to play in this new value chain. They are the architects of authentic, tailor-made, and responsible travel experiences — and now, thanks to strategic tools like Ty-Win, their products can be accessed globally with ease.

Together, let’s strengthen the global reach of Destination France with the right tools, the right partners, and the power of a united network!

Patricia Linot
President, France DMC Alliance